Nailing social media to attract sponsorship success

Nailing social media to attract sponsorship success

Tuesday 5th May 2020

In the digital era, social media has rapidly become a key tool for sportsmen and women in the race to win personal sponsorship.

Thanks to platforms like Facebook, Twitter and Instagram, athletes can have conversations with thousands, even millions of followers from all over the world in real-time.

This influence is hugely valuable to companies who want to increase exposure for their own brands, products and services.

With the right approach, you can showcase your lifestyle in way that attracts sponsorship as well as other commercial partnerships that can help your career in pro sport. So, what do you have to do?

Below, Play-Ex looks at five ways you can manage your social media strategy to make sponsorship executives turn their heads.

1. Do the ground work

When a company discovers you, they’ll want to know more. Having your own website should allow potential sponsors to see the whole picture.

Your website needs to tell your story in words, along with shots of you in action, whether that’s on top of a podium, working hard in training or performing in competition.

Include links to media work or any press coverage you’ve had. And don’t forget to add social media tabs so that readers can get a better idea of how you operate day-to-day.

A diary-style blog can add even more insight. These can be adjusted for SEO (search engine optimisation); by following guidelines on how you write your blogs, you can make your website friendlier to Google. As a result, your website will get pushed higher up the search engine results page, boosting your credibility.

2. Product development

As an elite athlete, your insight into equipment standards is hugely valuable to companies as they research and develop products for the markets you influence.

You’re likely to be invited to conduct test-runs on new gear. Brands will be counting on your input, so try to give as much constructive feedback as possible.

If required, shout about new products on social media. Offer positive observations, demonstrating your passion for quality kit and the vital role it plays in your success.

3. Embrace the champion inside

Athletes are driven to improve their game; it’s why you become the best. But the pursuit of perfection can cause imposter syndrome – a feeling that you’re somehow not good enough, but nothing could be further from the truth.

By making sacrifices to realise your dreams, you are already a huge source of inspiration for friends, family and fans alike. People of all ages – especially kids – look up to you as a professional sportsperson, and they’re there to support you through thick and thin.

You’re a champion and a role model. It’s not boasting to talk yourself up online, so don’t be afraid to embrace who you are by being vocal about your qualities and ambitions on social media.

4. Add value

Increase your chances of landing sponsorship by showing that you bring value to the brands you rely on or represent.

The easiest way to do this is to follow and tag in organisations, companies, or individuals that apply to your latest update. If you’re showcasing a new brand, bring as many accounts as possible into the conversation, then throw in hashtags to boost the reach of your post.

The exposure will put more of your sponsors in front of your followers, increasing interest – and, potentially, sales – around the products you endorse. The companies you support can then grow their own networks and tap into larger markets.

5. Pass on the knowledge

Fans love to get behind their favourite sportsmen and women. You have an amazing ability to unite people, and it’s a hot commodity in the corporate world.

You may be asked to share your journey as an elite performer by speaking at networking events, business seminars, or even webinars (online seminars).

You might discuss lessons you’ve learnt, and how you’ve used these to improve performance, both as an individual and as part of a team. You’d be surprised by how many skills developed by athletes are applicable to success in the business world.

By explaining what it takes to be a winner, you’ll create a positive energy that will inspire your audience, bringing people together and putting a smile on your sponsor’s face.

Trust in your talent

Your followers come to you for guidance and advice. This element of trust is a potent ally in your bid to attract commercial backing.

Building this trust is in your hands. So be ready to engage online, get behind content marketing and you should land the sponsorship your efforts deserve.

Play-Ex: Here to help you

From sorting your social media and gaining sponsorship, to training and performing, your life as a sports professional is pretty full-on.

At Play-Ex, we know your time is at a premium, which is why we’ve dedicated ourselves to connecting you with the services you need to run your life outside of sport.

Whether you’re after financial advice, a mortgage, tax guidance, specialist insurance or any other service that can be complex to source and organise, Play-Ex connects you with the specialists.

Sign up FREE to Play-Ex today and find the advice you need in four simple steps.

Disclaimer: This blog post is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content in this blog post. Although we make reasonable efforts to ensure that the information included in this blog post is correct, we make no representations, warranties or guarantees, whether express or implied, that the content of this blog post is accurate, complete or up to date. If this blog post contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them.

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